Businesses are Moving to SMS Texting to Increase Engagement and Get Better Results Than Email
Email Vs. SMS/MMS Text for Business Marketing
Email is slowly dying for business to consumer communications. Open rates continue to drop year over year and consumer engagement with emails decrease annually. Emails are often not timely, get screened out as “junk” too often and are not opened at a rate even close to SMS. Email also has very low engagement as a communication to those under 30 years old.
SMS Texting gets open rates as high as 95%
- Conversations are more likely via Text — As many as 45% of people reply to branded text message blasts they receive vs. 11% for email.
- About 61% of marketers still don’t use SMS.
- Even though it hasn’t been fully utilized across markets, mobile use is becoming more common. 52% of business leaders in North America said it’s already a major disruption in their industry.
- Out of all the consumer behaviors that mobile is changing, 46% of North American marketers said it’s having the most impact on mobile commerce.
- 40% of North American marketers said the ability to make mobile payments is the most disruptive consumer behavior to come with mobile’s rise.
- Retailers are most likely to use mobile text marketing with a 47% adoption rate. There are large opportunities for B2B and non retail businesses to further adopt texting
- Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones.
- Stats show that 73% of businesses expect their budgets for text
SMS Texting gets open rates as high as 95%
- Conversations are more likely via Text — As many as 45% of people reply to branded text message blasts they receive vs. 11% for email.
- About 61% of marketers still don’t use SMS.
- Even though it hasn’t been fully utilized across markets, mobile use is becoming more common. 52% of business leaders in North America said it’s already a major disruption in their industry.
- Out of all the consumer behaviors that mobile is changing, 46% of North American marketers said it’s having the most impact on mobile commerce.
- 40% of North American marketers said the ability to make mobile payments is the most disruptive consumer behavior to come with mobile’s rise.
- Retailers are most likely to use mobile text marketing with a 47% adoption rate. There are large opportunities for B2B and non retail businesses to further adopt texting
- Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones.
- Stats show that 73% of businesses expect their budgets for text